ISPI Partners

ISPI is proud to partner with and support the work of our members who continue to find new and innovative ways to engage in the field of performance improvement. If you have an idea or proposal and are interested in learning more of how to partner with ISPI, please email info@ispi.org.


ISPI has been engaged with Sinotrac since 2011, and is pleased to partner with Sinotrac for the promotion of the Certified Performance Technologist designation and Certified Performance Technologist designation. Sinotrac Consulting Co., Ltd. is a management consulting company established in 2005 with headquarters in Beijing, China. The company has 90 full-time employees working in major Chinese cities such as Shenzhen, Shanghai, Dalian, Chengdu, Chongqing, Hangzhou, Xi’an, and Guangzhou. Sinotrac also has an international branch in the USA. It provides business growth, performance improvement and professional talent development solutions to domestic and foreign companies operating in the Chinse market by integrating global resources and synthesizing management wisdoms of East and West.

With the vision to be recognized globally as a leading business growth solutions provider, Sinotrac uses evidence-based performance improvement approaches to achieve sustainable, measurable results and add value to its clients’ business. Sinotrac believes in learning for performance. Specifically, it ensures that their training programs enable and empower changes in behavior, help foster good work habits that are consistent with organizational goals and participants’ job requirements, and eventually lead to improved organizational performance, desirable business outcomes and unlocked growth potential.

As a strategic partner of ISPI in China, Sinotrac strives to promote performance improvement theories and practices in this market. The leaders of Sinotrac have been serving as President, Vice Presidents and founding members of the ISPI-China Chapter. Five of the 32 Sinotrac instructors, managers, and consultants are Certified Performance Technologists (CPTs), the most for any consulting firms in China. Sinotrac has three core values guiding its decision making and day-to-day operations: 1) to be a respected company, 2) to be a socially responsible company, and 3) to be a sustainable company.

Over the years, Sinotrac has served over 1000 clients. The list of its clients and long-term partners demonstrates the following companies: China Telecom, China Mobile, China Unicom, Haier, Baidu, Samsung, Johnson & Johnson, Bayer, Novartis, Lenovo, Hewlett-Packard, IBM, Shell, Bausch & Lomb, ABB, Sanofi, Genertec, Sinopec, PetroChina, China National Offshore Oil Corp (CNOOC), Beijing Capital International Airport, Bank of China, Industrial and Commercial Bank of China (ICBC), CMBC, China Merchants Bank, Bank of Beijing, Suning, NEUSOFT, State Grid Corporation of China, China Southern Power Grid, Sinotrans Container Lines, Hainan Airlines and Hong Kong Airlines, among others. These clients have won nearly 20 Outstanding Human Performance Intervention Awards of Excellence from the ISPI and over 100 Awards of Excellence from the ISPI-China Chapter. Since 2011, Sinotrac hosts the China Performance Improvement Forum, which attracts over 300 attendees annually as a major event for performance improvement professionals in China.