February 20 @ 1:00-5:00PM EST
Innovative Marketing: How to Get the Business You Want
Whether you are an internal or external practitioner, this hands-on virtual institute is for you. If you are challenged with how to best position your services to potential clients, if you struggle with how to describe what you do in ways that go beyond a laundry list, or how to tell your story so it resonates, or justify the value of your services, join us for the opportunity to explore an innovative approach to marketing. The institute is structured around a workbook of job-aids that you will use during the session. You will have an opportunity to send your completed workbook to Judy Hale, the facilitator, after the session for feedback at no extra cost. The workshop will focus on how to differentiate yourself in the marketplace and how to position your services in ways that clients see value in engaging you.
You will use a series of job-aids to:
1. Draft a communications and marketing plan that requires you to define your target market (internal and external); messages, channels, and calendar
2. Define what distinguishes you from other providers in ways that speak to outcomes and value
3. Outline your story in a way that engages clients to see new possibilities
You will receive a digital copy of a workbook containing the workshop slides and job-aids before the session. The session will not
Judith Hale, PhD., CPT, CACP, CIDD, and ibstpi
Fellow will facilitate the session. Judy has been a consultant to the public and private sectors across all industries for more than 30 years. She has weathered economic downturns, off-shoring, quick fixes, placebos, naïve clients, and the latest fads. Her popular book, the Performance Consultant’s Fieldbook
, is used by universities and corporations.
May 22 @ 1:00-5:00PM EST
Workforce Planning in a Global Economy
In today’s fast-paced world timely execution is everything. Whether you’re a business leader or consult to a line of business, you’ll learn how to operationalize a repeatable measurable process to execute strategic priorities through people. Workforce planning ensures the right people with the right skills are in the right roles at the right time and place, with the right organizational investment to ensure their success. Discover how to move beyond workforce scrambling to workforce planning.
Participants will be able to...
1. Distinguish operational workforce planning from strategic workforce planning; discover how to move beyond workforce scrambling to strategic workforce planning.
2. Learn a seven-step strategic workforce planning methodology that integrates dynamic business strategy with talent strategy.
3. Use analytics to correlate business metrics with talent metrics. Prepare for a range of probable futures that could impact strategic initiatives through scenario planning and gap analysis.
4. Prepare for a range of probable futures that could impact strategic initiatives through scenario planning and gap analysis.
Participants will receive copies of slides shared during Institute.
Joy is a results-oriented human capital strategist with expertise in strategic workforce planning, integrated talent management, performance systems, cross-functional teams, and organizational development. She has guided implementations on an enterprise scale for strategic business initiatives, applying her workforce planning methodology. Joy is a Fellow in strategic workforce planning certified by the International Career Certification Institute, a Master Strategic Workforce Planner, certified by the Human Capital Institute, where she served on the faculty for six years.
July 17 @ 1:00-5:00PM EST
“The Leadership Pilgrimage: The Way to Personal, Team, & Organizational Excellence”
This institute is a virtual journey; a pilgrimage, where participants identify the leadership principles & traits that will improve effectiveness. In the past, pilgrims believed that through the sacrifice of their journey they would achieve enlightenment seeking answers to "BIG" questions. In this virtual leadership journey we will answer the "BIG" leadership questions to magnify personal, team & organizational excellence: What is leadership? What is my purpose as a leader? Why should others follow me?
Participants will be able to…
1. Identify their career purpose by recognizing personal core values and defining a legacy statement.
2. Hold themselves accountable for setting and obtaining career goals and adapting and persevering to achieve them.
3. Become more effective “servant leaders” by developing an “outward” focus on service to key stakeholders.
4. Engage others by effectively communicating and inspiring others and celebrating achievements.
Values survey – helps participants narrow focus on key internal motivators.
Legacy Goal Statement – tool that helps identify leadership goals.
Leadership Credential – tool that helps synthesize learning outcomes into a visual reminder of core values, legacy goals and symbols.
Magnifying the potential of managers and organizations is James’ passion. As a leadership development consultant, James has developed training solutions for numerous global organizations addressing diverse topics. James has worked with organizations in 55+ countries. He is also the author of: Magnify Change Leadership: A Practical Guide for Leading Teams in Times of Change. James has a Masters of Management/Leadership, an undergraduate degree in Organizational Communications, & certificates in Spanish language & culture.
September 18 @ 1:00-5:00PM EST
Measuring What Matters: How to Effectively Measure Performance Behaviors
Participants will learn how to develop an effective tool to inform
decision-making with an objective assessment of organizational and
individual performance behaviors.
Participants will be able to:
1. Learn the theory of rubrics as a tool for guiding and measuring internal performance and behaviors
2. Develop a pilot rubric that they can build on at their home organization
3. Plan high-level actions for implementing behavioral performance in their organization
4. Recognize and explore the use of incentives, disincentives, and motivation in shifting organizational culture
Participants will receive a version of the attached workbook (much of
which we’ll work through in the seminar), a sample “placemat” showing an
extract of an in-use performance rubric, a copy of the KPI/Behavior
characteristics “starter ideas”, and a copy of Resonant Scale starter
ideas. Additionally, participants will receive gratis access to a
collection of sample rubrics at my website (www.lighthouse-one.com/bonus).
Mark has consulted for several years with social-sector organizations on
using non-quantifiable measures to plan strategy, make decisions, and
assess impact. In addition to consulting, he has presented online and
in-person workshops on measuring what matters to local businesses,
government agencies, non-profits, and professional development
organizations including chapters of ISPI. Mark is a twenty-year Navy
Submarine veteran, and spent about ten years leading commercial
management consulting teams in the Federal sector.
November 13 @ 1:00-5:00PM EST
Critical Thinking and Business Acumen in the Workplace
Participants gain an understanding of the importance of critical thinking and its application. Fast and slow thinking are explored first and then participants learn how to parse arguments into premises and conclusions and evaluate the strength of arguments based on conclusions and supporting premises. Participants learn frameworks and processes for structured thinking and analysis. They learn how to recognize and overcome the brain’s biases and reactive tendencies in order to avoid common traps and make better decisions.
Participants will be able to…
1. Describe and define critical thinking and the business acumen competency in the context of their work and their organization.
2. Accurately parse simple arguments into premises and conclusions.
3. Evaluate the strength of simple arguments based on conclusions and supporting premises.
4. Gauge their own current critical thinking competencies.
5. Understand where fast, reflective thinking is appropriate and when to slow down and think critically.
All participants receive
1.) A reading package for further review of key concepts in critical thinking and business acumen, 2.) Access to two critical thinking self-assessment tests with answer keys and explanations and 3.) access to additional free online courses and a LinkedIn community on the topic.
Allan Schweyer is an instructional designer and facilitator with more than two decades of experience. He co-founded the Human Capital Institute and designed and delivered its initial curriculum. Since then, Schweyer has developed and delivered training for dozens of clients. Allan has a Master’s degree in education. He is the author of the books, Talent Management Systems and Talent Management Technologies and co-author of the Enterprise Engagement Textbook. Over the past twenty years, he has published extensive articles and white papers in dozens of popular media and industry specific publications worldwide, including Inc. and The Economist Magazines.