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Our Leadership


ISPI is a nonprofit, tax exempt organization, directed by an elected-volunteer Board responsible for the value-add proposition and sustainability of our organization. Our Society thrives on strong partnerships with an extensive network of local and regional chapters throughout the world. The strategic efforts of the Board and Chapter network are supported by standing committees; when needed, point-in-time task forces; and, a paid professional staff operating out of the Washington, DC area.

2020 - 2021 Officers

2020-2021 President

Nancy Crain Burns, CPT, PhD, MBA, PMP, CAEL

Nancy Crain Burns, CPT, PhD, MBA, PMP, CAEL, is the founder/president of Crain Burns Associates LLC. As a Certified Performance Technologist, she leads individuals, teams and organizations through strategies, identifying opportunities that achieve effective solutions. Her dissertation research connected aspects of leadership, communication and influence styles that enhance self-reflection and collaboration with others. During her career in an automotive/financial services organization, Nancy worked her way through the field organization to a position in the firm’s executive office (from the “mail room to the board room”). She has worked in operations, accounting, project and information technology management, as well as a liaison with business Executives for strategic planning and technology requirements. After “retirement” from the corporate world, Dr. Burns moved into academia as an instructor and Teaching/ Learning Coordinator. In this role, she developed courses, mentored faculty and enhanced courses in the Global Project Management curriculum. She has taught Leadership, Entrepreneurship, Organizational Behavior, Management (Strategic/ Human Resource/Operations), Philosophy of American Enterprise, Training in Organizations and Project Management at the University level. Dr. Burns is active in her community and has served on several non-profit boards. She is the chair of the steering committee for a rural community visioning implementation. Nancy joined ISPI (International Society and Michigan Chapter) in 2003. She served as VP pf Programs in Michigan, CPT Chair/President of the Capella University Chapter and Program Chair/Society Liaison of the Tennessee Chapter. She is a CPT Reviewer for the international organization. As ISPI Director, she serves as a liaison to the Chapter Partnership Committee and collaborates with the Finance/Marketing Director, as well as other Board members.

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Dr. Rose Baker

Dr. Rose Baker is an Assistant Professor in the Department of Learning Technologies,

College of Information, University of North Texas. Her research includes open

learning, management techniques, and statistical applications for operations and

performance improvement, survey and evaluation design, theory development, and game

design. Rose holds a Ph.D. in Instructional Systems and an M.Ed. in Adult Education

Theory and Practice from The Pennsylvania State University and a B.A. in Mathematics

and Chemistry from Washington and Jefferson College and is certified as a PMP® by the

Project Management Institute.  She is an associate editor of Performance

Improvement Quarterly and ISPI Treasurer. She has presented at many ISPI annual

conferences, fall symposia, and ISPI-EMEA. Rose was a member of a local student

chapter at Penn State during her doctoral work then rejoined ISPI in 2011.  She joined ISPI

Texas in 2016 and has served as the VP for Community Service. 


Dr. Frank Fu, CPT
Frank Q. Fu is an Associate Professor of Marketing at the University of Missouri - St. Louis. He obtained his Ph.D. in Marketing from the University of Houston. He also holds an MBA in Marketing from the University of Rochester. His research and teaching interests focus on sales and marketing performance improvement. In 2010, he received the Anheuser-Busch Excellence in Teaching Award from the University of Missouri - St. Louis. He has won the 2006 American Marketing Association Sales SIG Award for best doctoral dissertation in professional selling and sales management. In 2005, he was selected as one of the four winners to receive an AMA Sales SIG/DSEF Sales Dissertation Research Grant. He is also one of the recipients of the Firooz Hekmat Award for the best paper at the Marketing Management Association conference in 2004.
He has published articles in the Journal of Marketing, Journal of Marketing Theory and Practice, Journal of Personal Selling and Sales Management, Marketing Letters, Journal of Strategic Marketing, Journal of International Management, Performance Improvement, PerformanceXpress, and Human Performance. He has also presented research papers at various national and international conferences, including the ISPI Annual Conference. Currently, he serves as an editorial review board member for the Journal of Marketing Theory and Practice and a research associate at the UMSL International Business Institute.
Prior to joining academia, he gained valuable sales, marketing, and management experience in the pharmaceutical and medical equipment industries. For five years, he worked as a sales representative, commercial supervisor, and district sales manager for a Johnson & Johnson company in China. As a sales manager, he led a team of 30 pharmaceutical sales representatives and was responsible for a $12 million sales budget. In 2006, he was inducted to Beta Gamma Sigma Honor Society for collegiate schools of business. He joined the Alpha Mu Alpha National Marketing Honorary Society as a faculty member in 2012.
He has been an ISPI member since 2011 and received the designation of a Certified Performance Technologist (CPT). He is a founding member, Vice President, and liaison of the ISPI China Chapter and served as the Vice President of Membership/Marketing of the ISPI St. Louis Chapter. For years, he has been working as a CPT Reviewer (both English and Chinese), serving the ISPI Awards of Excellence Committee, reviewing for the ISPI Annual Conference, and volunteering for the ISPI Marketing Committee. Together with colleagues in ISPI-China, he has been promoting the ISPI and HPT in China since 2011. As part of the effort, they have translated five books, dozens of articles and the HPT Model into Chinese (see the Chinese version HPT Model posted on ISPI webpage). For years, he has been conducting research by integrating the HPT with marketing and sales management literature. As a result of the endeavor, he has introduced the HPT to business school curricula by offering redesigned marketing and sales management courses with built-in performance improvement components. His research on the interface of marketing and performance improvement has generated multiple articles published at major academic journals and a book proposal, which is currently under review by a major publisher. Recently, he was appointed as the International Associate Editor of Performance Improvement Quarterly, the only academic journal dedicated to performance improvement research. In addition to academic research, teaching, and volunteer work, he helps American and Chinese companies and organizations improve their business performance through consulting and advising efforts.

George Limin Gu, CPT

Co-founder & Chief Consultant
Shanghai Management Improvement Consulting Co., Ltd.

George has more than twenty years of total working experience in both China and the United States. He specializes in human performance technology (HPT), management consulting, talent strategy, corporate university, instructional system design, e-Learning, curriculum development, and organizational development, etc.
George studied and worked in the U.S. for many years. He helped organizations solve capability management problems and brought value to their growth, especially in fast-growing economies. He has served in various world-class companies such as IBM, Ericsson, HayGroup, and Qwest. He has been the lead on a variety of projects with various responsibilities in both countries, and possesses a verifiable track record of creating proven results. He possesses the record of being the first Chinese to become a Certified Performance Technologist (CPT) jointly by ISPI and ASTD in August 2003.


William Yeager, CPT

Chief Learning Officer

Director, Training & Workforce Development
U.S. Department of Homeland Security
Office of Inspector General

William (Bill) Yeager is the Chief Learning Officer and the Director, Training & Workforce Development for the Department of Homeland Security Office of Inspector General.  Bill has over 30 years of professional human-centric experience analyzing, developing, and evaluating performance improvement products for military, government, and commercial users.  He leads, conducts, and delivers human systems integration and human performance analyses to optimize human performance to improve business and occupational results.

A member of ISPI since 2001 and a Certified Performance Technologist (CPT) since 2003, Bill is a leader in the performance improvement field.  He applies Analysis, Design, Development, Implementation, and Evaluation processes to identify human performance inefficiencies and to close performance gaps with a systematic approach focusing on practical goals, sustainable metrics and workplace environments to enhance worker productivity.  Bill has worked with a variety of customers and clients including the US Coast Guard, the Department of Defense, the US Intelligence Community, the Republic of Macedonia and the Baltic States of Lithuania, Latvia, and Estonia.

Mr. Yeager is a former Vice-President for Programming and immediate past President of the International Society for Performance Improvement (ISPI) Potomac Chapter serving the Maryland, Northern Virginia, and District of Columbia region.  During his tenure, his Chapter earned both Chapter of Excellence and the Chapter of Merit distinctions. Since then, he served as the Deputy Chapter Partnership Committee Chair for the greater ISPI Society and was the founder and first 2-year Chair of ISPI’s Community Service Program Committee.  For the last 11 years, he has served as a CPT Application Reviewer.

A graduate from the University of Maryland University College, Bill retired from the U.S. Navy in 2001 after a 21-year career in naval aviation.  He currently resides in the Washington DC area.

John Lazar, MA, MCC, NCOC™

CEO | Leadership/Executive Coach and Management Consultant John B. Lazar & Associates, Inc.
7309 Randolph St. Forest Park, IL USA

John B. Lazar has been a performance consultant and coach since 1983, including twenty-three years as an executive coach to CEOs and Presidents, business owners, executives, and senior managers through his company John B. Lazar & Associates, Inc.  He works with individual leaders and their teams, altering their perspectives, skill sets, and performance to produce socially and emotionally intelligent leadership and management, breakthrough execution, and business results. 

In addition to his leadership and executive coaching, he consults to companies on issues of leadership and management practices, communications, evaluation, executive team alignment, culture-strategy fit, and organizational change.

Client organizations include AbbVie, Alcan, The Boeing Company, CBOE, CDK Global, ComEd, Deloitte, E.ON Climate and Renewables, KPMG, Lee Health, NASA, National Starch, Nefab, Northern Trust, U.S. Office of the Comptroller of the Currency, PricewaterhouseCoopers, ReSource Pro, Rogers Wireless, Service Partners, Stericycle, Suncor, and Tyco.
John has been a member of NSPI/ISPI for more than 35 years, serving in both chapter and international society positions of leadership. He coached TED Fellows and continues to coach Fellows from the Unreasonable Institute. He was a founding member and past President of the Board of Directors of the International Consortium for Coaching in Organizations (ICCO). He is a current Director on the Board of the Association for Redevelopment Initiatives. John is co-founder, owner, and Executive Editor of IJCO The International Journal of Coaching in Organizations®. He has made more than 90 presentations to audiences in the U.S., Canada, Mexico, England, Belgium, Germany, Italy, Poland, Spain, Turkey, Australia, New Zealand, India, and China.
John has a master’s degree in clinical psychology from the University of Illinois at Chicago and a bachelor’s degree in psychology from Lake Forest College. He has been certified as a Master Coach by the International Coach Federation (ICF) since 1999. He received his coach training and certification from Newfield Network in 1992 and 2000 and from the Institute for Generative Leadership in 2010. He resides in Forest Park, Illinois, USA.


Dr. Sue Czeropski, CPT
CLO Performance Instruction, LLC

Sue is an accomplished Learning & Development Executive with more than 15 years’ experience improving business performance, strengthening organizational capabilities and leveraging best practices across the organization. Currently, Sue is the CLO of Performance Instruction LLC, where she uses her unique combination of e-Learning, education, management, training, and organizational development expertise driving transformative change in organizations.  She has spoken at many conferences including, ISPI, DevLearn, ISPI EMEA and the CCAQOE and published articles in PIJ, PX, Training, T&D, and Quality Progress.  Currently Sue serves as an adjunct professor at Capella University in the School of Education Training and Performance Improvement Leadership curriculum.
Sue is an active volunteer at ISPI.  She is past president of the Capella University Chapter, The Bay Area Chapter, and the Bay Area Boise State Chapter. She served as the Education Chair for ISPI 2018 Conference, is a CPT reviewer and co-editor of the Performance Express in 2020.


Leanne Jensen

Leanne is a senior engineer in the aerospace industry.  In addition to degrees in machine design, mechanical engineering technology (BS), and instructional design & technology (MS), she holds certifications in Six Sigma Master Blackbelt, Certified Scrum Master, and International Relations. Leanne has a patent pending for the integration of product and process performance within a model-based engineering environment.  She is a guest speaker at many conferences, including ISPI, SWE, and IISE.




Dr. Stephanie Johnson

Stephanie Johnson is the Continuous Improvement Instructional Designer for PACCAR, responsible for global performance improvement and Six Sigma training projects supporting, Kenworth, Peterbilt, DAF, PACCAR Parts, ITD, Financial Services, and PacLease. Prior positions at PACCAR include National Dealer Training Manager at PACCAR Parts. Prior to her role at PACCAR, Stephanie spent time in positions at the State of Washington, SABIC Innovative Plastics, General Dynamics Land Systems, and O/E Learning. Stephanie has a Bachelor's in Education from Central Michigan University, her Masters of Arts in Teaching from Saginaw Valley State University, and a PhD in Instructional Technology from Wayne State University.

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